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Mr Kwek Ser Lin, Jeffrey was appointed Acting Chief Executive Officer of Moove Media Pte Ltd on 15 June 2023. Prior to this appointment, he was in charge of enhancing its data analytics capabilities. Before joining Moove Media, Mr Kwek was Chief Executive Officer of a global advertising and marketing agency, Grey Group China, and General Manager of Tencent, a world-leading internet and technology company. He was also an experienced brand consultant at the Singapore Chinese Chamber of Commerce and Industry.

Mr Kwek has spent many years in the advertising profession with extensive experience in marketing, strategy as well as both digital and traditional media advertising. He graduated with a Bachelor of Science in Economics from the University of London.